Beyond the Glitz and Glamour


This book tells the story of Boston fashion icon and self-made businesswoman Yolanda Cellucci. She ran a successful bridal and couture fashion business for more than forty years.

Yolanda launched a retail revolution with her creativity and passion for gorgeous, show-stopping fashion. The author's retail space was more than just a store: it was part of the social fabric of Boston.

In 1968, entrepreneur Yolanda Cellucci entered Boston’s fashion scene and changed it forever. The city’s retail fashion scene at the time was robust, so Cellucci forged a business model focused on women’s wear and self-care in a holistic, head-turning way. Her shop Yolanda’s, based in Waltham, Massachusetts, became a hotspot for lavish evening and wedding ensembles. In addition to offering high-profile American and international designs, including pieces by Hollywood favorite Bob Mackie, the store provided style consultations, personal shopping, cosmetology services and a day spa with light refreshments — all under one roof. Throughout the late 20th century, Yolanda’s became a household name throughout the region and a shorthand for glitz and glamor.

Author: Yolanda with Sheila Moeschen

Hardcover: 344 pages

6 x 0.81 x 9 inches

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